Monitor and eavesdrop BEFORE creating any content or Promotional campaign
Develop Brand Voice and understand the Target Audience BEFORE getting into Discussions
Collect #hashtags and Twitter Lists and Brand Ambassador Discussions BEFORE getting into Promotions
Create Promotions, distribute content on #hashtag communities of interest or through @KeyInfluencers +KeyInfluencers to create a greater amplification effect
Measure, measure, measure. Set KPIs (Key Performance Indicators) around subscribers, engagement, reach, velocity, sentiment, ROI, COI, COA, apps, everything. If you can't measure it, don't include it in your campaign!