This is a specialist course for Non Profits with social media examples specific for non profits. Learn step by step how to build an online community and how to maximise Facebook & Twitter engagement in social media. I will take you through the 9 steps of building an online community social media Strategy as well as the 5 step Campaign framework for fundraising including setting up tools for social media Monitoring, what Voice to use on Facebook and LinkedIn, how to find and engage with Key Influencer Bloggers, using the right #hashtags as well as social media tools for measurement and analytics.
WELCOME to Fundraisers! I hope you enjoy this course and ask questions in the Discussion Forum inside!
I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I have run workshops and consulted to Not for Profits ranging from UNHCR to health to LGBT. While some videos across courses are the same (eg how to sign up) I specifically adapted my courses to bring social media managers for Not for Profits like you up to speed efficiently and cost effectively. Look out for my other courses!
Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just "run a Facebook Page", those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.
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I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
Thank you for the wonderful testimonials!