Vzten6p7qtg8ltqstmnz

Social Media Design - DECO2010 - University of Sydney

University of Sydney: Unit of Study Outline DECO2010 Designing Social Media Semester 1, 2017 6 credit points Australia

  Enroll in Course

For my students.

Unit of Study Outline DECO2010 Designing Social MediaSemester 1, 2017 6 credit points

My participation in this course is in 5 sections, also repeated in the intensive class in May/June.

  • Social Media Strategy:(Laurel Papworth) 21st March 2017 Intensive 15th June 2017
    • Ingredients of a strategy
      Case studies
    • T Buildinga social media strategy
  • Wordpress 1: Wordpress for social media design:(Laurel Papworth) 2nd May 2017, 26th June
    • Introduction to Wordpress
      Plugins and themes
      Wordpress innovations
    • T Wordpress basics part 1
      Understanding the capabilities and possibilities of Wordpress
  • Wordpress 2: Developing Conversation Diaries - Content is king:(Laurel Papworth) 16th May, 29th June
    • Developing appropriate content
      Content management systems
    • T Wordpress basics part 2
      Integrating content in Wordpress
  • Big data part 2:(Laurel Papworth) 23rd May 2017, 3rd July
    • Analytics to track engagement,
    • T. Analytics Dashboard
  • The future of social media:(Laurel Papworth) 20th May 2017, 5th July
    • New innovations in social media
      Upcoming trends
    • T -Preparing a pitch (Laurel Papworth) TBC

Social Media course diploma and degree at University of Sydney

I enjoy teaching #socialmedia at The University of Sydney http://sydney.edu.au/courses/uos/DECO2010/ and hope you enjoy the course!

#course #university #diploma #degree #education #certificate #australia


Your Instructor


Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.



Class Curriculum


  First Section
Available in days
days after you enroll

Courses Included with Purchase



ADVANCED: Strategy for Marketing and PR - SOCIAL MEDIA
9 Steps to Writing & Implementing a SOCIAL MEDIA STRATEGY incl Facebook & Twitter for Marketing Public Relations & Comms
Laurel Papworth SilkCharm
$264
FACEBOOK FBO - Facebook SEO Newsfeed Algorithm MASTERCLASS
Learn how Facebook decides whether YOUR Facebook Page updates are going in your CUSTOMERS' Facebook Newsfeed and tips on how to manage FBO!
Laurel Papworth SilkCharm
$49
Corporate Blogs: Wordpress for Business Blogging
How to use Wordpress for Corporate Blogging and Social Media Press Releases integrating Facebook, Twitter and YouTube
Laurel Papworth SilkCharm
$194
Focus: Social Media Monitoring Dashboard
How to Set Up a Social Media Monitoring Dashboard and monitor your industry's top 100 blogs, also Twitter, Facebook and more!
Laurel Papworth SilkCharm
$39
Facebook Ads - Introduction
Understanding Facebook Ads and the various ad platforms.
Laurel Papworth SilkCharm
$68

Original Price: $614


University of Sydney applications are here.
Please contact Laurel Papworth on 0432684992 or email [email protected] if you have any other questions.

Get started now!